GranbyestZoo AR App
You must have certainly heard about the Pokemon Go phenomenom during summer 2016 right? This augmented reality game had the effect of a bomb on the digital world with it’s million daily users and it’s billions of Pokemons captured. It is from this idea of augmented reality (AR) treasure hunting that our partners and clients ArtBox got inspired to pitch that idea to the Granby municipality in combination with their #Granbyestzoo campaign.
The tourist industry as to constantly reinvent itself and be innovative in order to stay relevant and target the proper people to make them come again and again in their region. It is this thrive to stay innovative that will keep young and older tourists to keep coming into town. The concept for this project was simple : The town has all kinds of animal sculptures placed at strategic spots in the city, all kinds of animals that we can find at the Granby Zoo, just a couple of minutes away from town center. The app « Granby est zoo », available for both iOs and Android animates these animals with augmented reality and allows it’s users to take pictures up close with them as if they could touch them. Who never wanted to pet a lion or a zebra in the middle of the street and show it to all of your Facebook friends.